“The Dark Knight Rises” – Action
- Lots of clips put together in a sequence with fast transitions to convey tense moments
- Short dialogue clips – not giving too much information away to the audience
- Non-digetic sound, in terms of music, over clip is slow to let audience think about what is happening
- “I’m not afraid, I’m angry” – short line to attract audience as they will think something big is going to happen
- Music gets faster when trailer becomes more action
- Lots of special FX to engage audience
- Punchy one liners to give information hints to the audience.
“TED” – Comedy
- Not as many clips, more relaxed feel to film that an action film
- Clips are quite long to show audience the jokes and comedy factor, also to get a feel for the storyline
- Music over clip is much less ‘punchy’ and has words to it – an actual song.
“The Possession” – Horror
- Draws audience in by having clip about family – attracting the audience to the film
- Short clips, slower transitions to give it a ‘spooky’ feel
- Slow ‘scary’ music
- Doesn’t give too much information away to keep the audience guessing and attracted to the film
- Involves family to add sad factor
- Music becomes louder and powerful throughout to leave effect on audience
- Loud noises like screaming and shouting to create an atmosphere.
“The Bourne Legacy” – Thriller
- A lot of talking to start the trailer – this is to let the audience know the base of the story
- Fight scenes are quick shots with loud sound to add to the atmosphere
- Doesn’t give too much information away to ensure people are ‘on the edge of their seats’ and want to go and see the film
- Music is quiet but quicker than comedies and horror, but it gets louder throughout.
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