A film trailer is an advertisement or commercial for a film that has either been produced and is just about to be distributed or of a film that is yet to be produced or distributed. The purpose of a trailer is to make the audience want to come and see the movie when it is distributed and therefore needs to have different codes and conventions to ensure it does this. Films trailers are generally about 90 seconds to 150 seconds long which means that there isn't much time to show the audience what the film is about so what is produced for the film trailer needs to be perfect and eye-catching.
I am now going to look at some film trailers to see what the typical codes and conventions of each genre of film trailer are:
- Uses fast music to build suspense, ends of quick music with special effects
- As this film is a sequel it is easy to get the film idea across without too much given away
- Lots of special effects used to enhance the film trailer, something that is not possible for our trailer due to the low budget
- Quick, snappy titles of names and taglines
- Dialogue to set the scene
- Uses uplifting music to create a feel good factor within the trailer
- Lots of use of words and taglines to create more suspense
- A sequence of short sharp shots to get the film's story line across as much as possible without giving it away
- Lots of dialogue to set the scene of the movie
- Ends on a very powerful shot with a quote that can change the thoughts of the trailer, keeps the audience guessing.
- Non-digetic music is used to make the trailer more fun and interesting
- A couple of comedic scenes to suggest that it is a comedy film
- A scene explaining what the film is about and setting out what is going to happen throughout the film
- Audience knows the story line of the film but doesn't know exactly what it is about, keeps them intrigued
- Uses a "From the director of...." line to let the audience know what the film is going to be similar to.
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