Target Audience

After making a group decision on what genre we were going to make our film trailer, thriller/action, we needed to look at what audience we were going to target at. To do this I had to start looking at different films from the same genre and analysis different things about them, for example, their certification and gender aimed at.

- The Bourne Ultimatum - 15

- Olympus Has Fallen - 15

- Welcome to the Punch - 15

- The Dark Knight Rises - 12A

- Taken - 15

As you can see there are 5 thriller films that I have looked at, and above I have shown what each was certified, 4 of which were certified at 15 and one was 12A. This shows what the typical target audience is for a thriller film and shows what our film should be aimed to target at. Looking at the films of this genre they all seem to be based around males which makes me think that the majority of thriller/action films are going to be targeted at males primarily. This makes me think that I am going to want to target our film at males primarily and males that are over the age of 15 up to the age of 40.